Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Dettagli Bibliografici
Autore principale: Lindstrom, Martin
Altri autori: Kotler, Philip
Natura: Libro
Lingua:English
Pubblicazione: London Kogan Page c2005.
Soggetti:
Brand name products.
Business names.
Advertising > Brand name products.
Advertising > Psychological aspects.
Senses and sensation.