Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Detalles Bibliográficos
Autor principal:	Lindstrom, Martin
Otros Autores:	Kotler, Philip
Formato:	Libro
Lenguaje:	English
Publicado:	London Kogan Page c2005.
Materias:	Brand name products. Business names. Advertising > Brand name products. Advertising > Psychological aspects. Senses and sensation.