Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Detalhes bibliográficos
Autor principal: Lindstrom, Martin
Outros Autores: Kotler, Philip
Formato: Livro
Idioma:English
Publicado em: London Kogan Page c2005.
Assuntos:
Brand name products.
Business names.
Advertising > Brand name products.
Advertising > Psychological aspects.
Senses and sensation.