Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Lindstrom, Martin
Rannpháirtithe: Kotler, Philip
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: London Kogan Page c2005.
Ábhair:
Brand name products.
Business names.
Advertising > Brand name products.
Advertising > Psychological aspects.
Senses and sensation.