Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

書誌詳細
第一著者: Lindstrom, Martin
その他の著者: Kotler, Philip
フォーマット: 図書
言語:English
出版事項: London Kogan Page c2005.
主題:
Brand name products.
Business names.
Advertising > Brand name products.
Advertising > Psychological aspects.
Senses and sensation.