Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Bibliographische Detailangaben
1. Verfasser:	Lindstrom, Martin
Weitere Verfasser:	Kotler, Philip
Format:	Buch
Sprache:	English
Veröffentlicht:	London Kogan Page c2005.
Schlagworte:	Brand name products. Business names. Advertising > Brand name products. Advertising > Psychological aspects. Senses and sensation.