Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Podrobná bibliografie
Hlavní autor: Lindstrom, Martin
Další autoři: Kotler, Philip
Médium: Kniha
Jazyk:English
Vydáno: London Kogan Page c2005.
Témata:
Brand name products.
Business names.
Advertising > Brand name products.
Advertising > Psychological aspects.
Senses and sensation.