Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Détails bibliographiques
Auteur principal:	Lindstrom, Martin
Autres auteurs:	Kotler, Philip
Format:	Livre
Langue:	English
Publié:	London Kogan Page c2005.
Sujets:	Brand name products. Business names. Advertising > Brand name products. Advertising > Psychological aspects. Senses and sensation.