Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Dades bibliogràfiques
Autor principal: Lindstrom, Martin
Altres autors: Kotler, Philip
Format: Llibre
Idioma:English
Publicat: London Kogan Page c2005.
Matèries:
Brand name products.
Business names.
Advertising > Brand name products.
Advertising > Psychological aspects.
Senses and sensation.