Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Opis bibliograficzny
1. autor: Lindstrom, Martin
Kolejni autorzy: Kotler, Philip
Format: Książka
Język:English
Wydane: London Kogan Page c2005.
Hasła przedmiotowe:
Brand name products.
Business names.
Advertising > Brand name products.
Advertising > Psychological aspects.
Senses and sensation.