Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Brand sense how to build powerful brands through touch, taste, smell, sights & sounds

Detaylı Bibliyografya
Yazar: Lindstrom, Martin
Diğer Yazarlar: Kotler, Philip
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: London Kogan Page c2005.
Konular:
Brand name products.
Business names.
Advertising > Brand name products.
Advertising > Psychological aspects.
Senses and sensation.