Marketing health behavior : principles, techniques and applications / edited by Lee W. Fredericksen . . . [et al].

Marketing health behavior : principles, techniques and applications / edited by Lee W. Fredericksen . . . [et al].

Bibliographic Details
Format: Book
Language:English
Published: New York Plenum Press c1984
Subjects:
Co editors : Laura J.Solomon and Kathleen A.Brehony.
Health education > Marketing.
Marketing > Social aspects.
Preventive health services > Marketing.