Crafting and executing strategy the quest for competitive advantage : concepts and cases

书目详细资料
主要作者:	Thompson, Arthur A. 1940-
其他作者:	Strickland, A. J. (Alonzo J.), Gamble, John E.
格式:	图书
语言:	English
出版:	Boston McGraw-Hill/Irwin c2007.
版:	15th ed.
主题:	Strategic planning. Business planning.