Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Detalhes bibliográficos
Autor principal: Hawkins, Del I.
Outros Autores: Mothersbaugh, David L., Best, Roger J.
Formato: Livro
Idioma:English
Publicado em: Boston McGraw-Hill/Irwin c2007.
Edição:10th ed.
Assuntos:
Consumer behavior > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States.