Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Dades bibliogràfiques
Autor principal: Hawkins, Del I.
Altres autors: Mothersbaugh, David L., Best, Roger J.
Format: Llibre
Idioma:English
Publicat: Boston McGraw-Hill/Irwin c2007.
Edició:10th ed.
Matèries:
Consumer behavior > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States.