Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliografski detalji
Glavni autor: Hawkins, Del I.
Daljnji autori: Mothersbaugh, David L., Best, Roger J.
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill/Irwin c2007.
Izdanje:10th ed.
Teme:
Consumer behavior > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States.