Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliografske podrobnosti
Glavni avtor: Hawkins, Del I.
Drugi avtorji: Mothersbaugh, David L., Best, Roger J.
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill/Irwin c2007.
Izdaja:10th ed.
Teme:
Consumer behavior > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States.