Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Manylion Llyfryddiaeth
Prif Awdur: Hawkins, Del I.
Awduron Eraill: Mothersbaugh, David L., Best, Roger J.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston McGraw-Hill/Irwin c2007.
Rhifyn:10th ed.
Pynciau:
Consumer behavior > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States.