Cita APA

Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2007). Consumer behavior: Building marketing strategy (10th ed.). McGraw-Hill/Irwin.

Citación estilo Chicago

Hawkins, Del I., David L. Mothersbaugh, and Roger J. Best. Consumer Behavior: Building Marketing Strategy. 10th ed. Boston: McGraw-Hill/Irwin, 2007.

Cita MLA

Hawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 10th ed. McGraw-Hill/Irwin, 2007.