Behavioral models for market analysis foundations for marketing action

Behavioral models for market analysis foundations for marketing action

Bibliografische gegevens
Andere auteurs: Nicosia, Francesco M., Wind, Yoram
Formaat: Boek
Taal:English
Gepubliceerd in: Hindsdale, Ill. Dryden Press c1977.
Onderwerpen:
Marketing research.
Consumers.
Competition.