Market-based management strategies for growing customer value and profitability

Market-based management strategies for growing customer value and profitability

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Bibliografiske detaljer
Hovedforfatter: Best, Roger J.
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, N.J. Pearson/Prentice Hall c2005.
Udgivelse:4th ed.
Fag:
Marketing > Management.