Market-based management strategies for growing customer value and profitability

Market-based management strategies for growing customer value and profitability

Pokaži sve verzije (8)
Bibliografski detalji
Glavni autor: Best, Roger J.
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. Pearson/Prentice Hall c2005.
Izdanje:4th ed.
Teme:
Marketing > Management.