Global marketing management

Global marketing management

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Detalles Bibliográficos
Autor Principal: Kotabe, Masaaki
Outros autores: Helsen, Kristiaan
Formato: Libro
Idioma:English
Publicado: Hooken, N.J. Wiley c2004.
Edición:3rd ed.
Subjects:
Export marketing > Management.
International business enterprises > Management.