Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

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書目詳細資料
主要作者: Lovelock, Christopher
其他作者: Wirthz, Jochen, Keh, Hean Tat
格式: 圖書
語言:English
出版: Singapore Prentice Hall/Pearson Education c2002.
主題:
Service industries > Marketing. > Asia.
Professions > Asia > Marketing.