Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

Alle Versionen (2)
Bibliographische Detailangaben
1. Verfasser: Lovelock, Christopher
Weitere Verfasser: Wirthz, Jochen, Keh, Hean Tat
Format: Buch
Sprache:English
Veröffentlicht: Singapore Prentice Hall/Pearson Education c2002.
Schlagworte:
Service industries > Marketing. > Asia.
Professions > Asia > Marketing.