Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliografiske detaljer
Hovedforfatter: Zeithaml, Valarie A.
Andre forfattere: Bitner, Mary Jo
Format: Bog
Sprog:English
Udgivet: Boston McGraw-Hill/Irwin c2003.
Udgivelse:3rd ed.
Fag:
Services industries > Marketing.
Customer services.
Marketing.