Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Detalles Bibliográficos
Autor principal: Zeithaml, Valarie A.
Otros Autores: Bitner, Mary Jo
Formato: Libro
Lenguaje:English
Publicado: Boston McGraw-Hill/Irwin c2003.
Edición:3rd ed.
Materias:
Services industries > Marketing.
Customer services.
Marketing.