Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Veure totes les versions (8)
Dades bibliogràfiques
Autor principal: Zeithaml, Valarie A.
Altres autors: Bitner, Mary Jo
Format: Llibre
Idioma:English
Publicat: Boston McGraw-Hill/Irwin c2003.
Edició:3rd ed.
Matèries:
Services industries > Marketing.
Customer services.
Marketing.