Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Taispeáin gach leagan (8)
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Zeithaml, Valarie A.
Rannpháirtithe: Bitner, Mary Jo
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Boston McGraw-Hill/Irwin c2003.
Eagrán:3rd ed.
Ábhair:
Services industries > Marketing.
Customer services.
Marketing.