Campaign planner for promotion and IMC

Campaign planner for promotion and IMC

Библиографические подробности
Главный автор: Sayre, Shay
Формат: ‌
Язык:English
Опубликовано: Australia South-Western/Thomson Learning c2002.
Редактирование:2nd ed.
Предметы:
Advertising campaigns.
Communication in marketing.