Strategic marketing management cases

Strategic marketing management cases

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Bibliografske podrobnosti
Glavni avtor: Cravens, David W.
Drugi avtorji: Lamb, Charles W., Crittenden, Victoria Lynn
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill/Irwin c2002.
Izdaja:7th ed.
Teme:
Marketing > Case studies.