Strategic marketing management cases

Strategic marketing management cases

Pokaži sve verzije (7)
Bibliografski detalji
Glavni autor: Cravens, David W.
Daljnji autori: Lamb, Charles W., Crittenden, Victoria Lynn
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill/Irwin c2002.
Izdanje:7th ed.
Teme:
Marketing > Case studies.