From brand vision to brand evaluation strategically building and sustaining brands

Bibliographic Details
Main Author: De Chernatony, Leslie
Resource Type: Book
Language:English
Published: Oxford Butterworth-Heinemann c2001.
Subjects:

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-35403 HD 69 B7 D33 Regular Circulation On-Shelf