New product diffusion models

Detalles Bibliográficos
Outros autores:	Mahajan, Vijay, Muller, Eitan, Wind, Yoram
Formato:	Libro
Idioma:	inglés
Publicado:	Boston Kluwer Academic Publishers c2000.
Subjects:	New products > Mathematical models > Congresses. Product management > Mathematical models > Congresses.