Brands & advertising how advertising effectiveness influences brand equity Cindy Gaessens... [et al.]

Brands & advertising how advertising effectiveness influences brand equity

Bibliografische gegevens
Hoofdauteur: Franzen, Giep
Formaat: Boek
Taal:English
Gepubliceerd in: Oxfordshire, U.K. Admap Pub. c1999.
Onderwerpen:
Brand name products > Management.
Advertising.