Franzen, G. (1999). Brands & advertising: How advertising effectiveness influences brand equity. Admap Pub.
Style de citation Chicago (17e éd.)Franzen, Giep. Brands & Advertising: How Advertising Effectiveness Influences Brand Equity. Oxfordshire, U.K: Admap Pub, 1999.
Style de citation MLA (9e éd.)Franzen, Giep. Brands & Advertising: How Advertising Effectiveness Influences Brand Equity. Admap Pub, 1999.
Attention : ces citations peuvent ne pas être correctes à 100%.