Handbook of services marketing and management

Handbook of services marketing and management

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Xehetasun bibliografikoak
Beste egile batzuk: Swartz, Teresa A., Iacobucci, Dawn
Formatua: Liburua
Hizkuntza:English
Argitaratua: Thousand Oaks SAGE Pub. c2000.
Gaiak:
Service industries > Marketing.
Service industries > Management.
Customer services > Marketing.
Customer services > Management.