Customer behavior : consumer behavior and beyond

Customer behavior : consumer behavior and beyond

Dades bibliogràfiques
Autor principal: Sheth, Jagdish N.
Altres autors: Mittal, Banwari, Newman, Bruce I.
Format: Llibre
Idioma:English
Publicat: Fort Worth The Dryden Press c1999
Matèries:
Consumer behavior.
Marketing.