Strategic marketing management planning, implementation and control

Strategic marketing management planning, implementation and control

Bibliografiska uppgifter
Huvudupphovsman: Wilson, Richard M. S.
Materialtyp: Bok
Språk:English
Publicerad: Jordan Hill, Oxford Butterworth/Heinemann c1997.
Upplaga:2nd ed.
Ämnen:
Marketing > Management.
Strategic planning.