Strategic marketing management planning, implementation and control

Strategic marketing management planning, implementation and control

Detaylı Bibliyografya
Yazar: Wilson, Richard M. S.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Jordan Hill, Oxford Butterworth/Heinemann c1997.
Edisyon:2nd ed.
Konular:
Marketing > Management.
Strategic planning.