Strategic marketing management planning, implementation and control

Strategic marketing management planning, implementation and control

Bibliographische Detailangaben
1. Verfasser: Wilson, Richard M. S.
Format: Buch
Sprache:English
Veröffentlicht: Jordan Hill, Oxford Butterworth/Heinemann c1997.
Ausgabe:2nd ed.
Schlagworte:
Marketing > Management.
Strategic planning.