Cita APA (7th ed.)

Wilson, R. M. S. (1997). Strategic marketing management: Planning, implementation and control (2nd ed.). Butterworth/Heinemann.

Cita Chicago (17th ed.)

Wilson, Richard M. S. Strategic Marketing Management: Planning, Implementation and Control. 2nd ed. Jordan Hill, Oxford: Butterworth/Heinemann, 1997.

Cita MLA (9th ed.)

Wilson, Richard M. S. Strategic Marketing Management: Planning, Implementation and Control. 2nd ed. Butterworth/Heinemann, 1997.