Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Bibliografiska uppgifter
Huvudupphovsman: Cravens, David W.
Övriga upphovsmän: Merrilees, W.J, Walker, Rhett
Materialtyp: Bok
Språk:English
Publicerad: Sydney The McGraw-Hill Companies Inc., c2000.
Ämnen:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.