Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Podrobná bibliografie
Hlavní autor: Cravens, David W.
Další autoři: Merrilees, W.J, Walker, Rhett
Médium: Kniha
Jazyk:English
Vydáno: Sydney The McGraw-Hill Companies Inc., c2000.
Témata:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.