Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Bibliografiset tiedot
Päätekijä: Cravens, David W.
Muut tekijät: Merrilees, W.J, Walker, Rhett
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Sydney The McGraw-Hill Companies Inc., c2000.
Aiheet:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.