Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

ग्रंथसूची विवरण
मुख्य लेखक: Cravens, David W.
अन्य लेखक: Merrilees, W.J, Walker, Rhett
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Sydney The McGraw-Hill Companies Inc., c2000.
विषय:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.