Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Cravens, David W.
مؤلفون آخرون: Merrilees, W.J, Walker, Rhett
التنسيق: كتاب
اللغة:English
منشور في: Sydney The McGraw-Hill Companies Inc., c2000.
الموضوعات:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.