Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Manylion Llyfryddiaeth
Prif Awdur: Cravens, David W.
Awduron Eraill: Merrilees, W.J, Walker, Rhett
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Sydney The McGraw-Hill Companies Inc., c2000.
Pynciau:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.