Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Detalles Bibliográficos
Autor principal: Cravens, David W.
Otros Autores: Merrilees, W.J, Walker, Rhett
Formato: Libro
Lenguaje:English
Publicado: Sydney The McGraw-Hill Companies Inc., c2000.
Materias:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.