Cravens, D. W., Merrilees, W., & Walker, R. (2000). Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker. The McGraw-Hill Companies.
Citace podle Chicago (17th ed.)Cravens, David W., W.J Merrilees, a Rhett Walker. Strategic Marketing Management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker. Sydney: The McGraw-Hill Companies, 2000.
Citace podle MLA (9th ed.)Cravens, David W., et al. Strategic Marketing Management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker. The McGraw-Hill Companies, 2000.
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