APA-Zitierstil (7. Ausg.)

Cravens, D. W., Merrilees, W., & Walker, R. (2000). Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker. The McGraw-Hill Companies.

Chicago-Zitierstil (17. Ausg.)

Cravens, David W., W.J Merrilees, und Rhett Walker. Strategic Marketing Management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker. Sydney: The McGraw-Hill Companies, 2000.

MLA-Zitierstil (9. Ausg.)

Cravens, David W., et al. Strategic Marketing Management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker. The McGraw-Hill Companies, 2000.