Advertising promotion supplemental aspects of integrated marketing communications

Advertising promotion supplemental aspects of integrated marketing communications

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Xehetasun bibliografikoak
Egile nagusia: Shimp, Terence A.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Fort Worth, Tex. Dryden Press c2000.
Edizioa:5th ed.
Gaiak:
Marketing.
Advertising.
Marketing > Management.
Communication in marketing.