Advertising promotion supplemental aspects of integrated marketing communications

Bibliographische Detailangaben
1. Verfasser:	Shimp, Terence A.
Format:	Buch
Sprache:	English
Veröffentlicht:	Fort Worth, Tex. Dryden Press c2000.
Ausgabe:	5th ed.
Schlagworte:	Marketing. Advertising. Marketing > Management. Communication in marketing.