Advertising promotion supplemental aspects of integrated marketing communications

Advertising promotion supplemental aspects of integrated marketing communications

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Bibliografiska uppgifter
Huvudupphovsman: Shimp, Terence A.
Materialtyp: Bok
Språk:English
Publicerad: Fort Worth, Tex. Dryden Press c2000.
Upplaga:5th ed.
Ämnen:
Marketing.
Advertising.
Marketing > Management.
Communication in marketing.