Advertising promotion supplemental aspects of integrated marketing communications

Advertising promotion supplemental aspects of integrated marketing communications

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Bibliografske podrobnosti
Glavni avtor: Shimp, Terence A.
Format: Knjiga
Jezik:English
Izdano: Fort Worth, Tex. Dryden Press c2000.
Izdaja:5th ed.
Teme:
Marketing.
Advertising.
Marketing > Management.
Communication in marketing.