Advertising promotion supplemental aspects of integrated marketing communications

Advertising promotion supplemental aspects of integrated marketing communications

Alle Versionen (3)
Bibliographische Detailangaben
1. Verfasser: Shimp, Terence A. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Fort Worth, Tex. Dryden Press c2000.
Ausgabe:5th edition.
Schlagworte:
Marketing.
Advertising.
Marketing > Management.
Communication in marketing.