Advertising promotion supplemental aspects of integrated marketing communications

Detaylı Bibliyografya
Yazar:	Shimp, Terence A. (Yazar)
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Fort Worth, Tex. Dryden Press c2000.
Edisyon:	5th edition.
Konular:	Marketing. Advertising. Marketing > Management. Communication in marketing.