Advertising promotion supplemental aspects of integrated marketing communications

Advertising promotion supplemental aspects of integrated marketing communications

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Bibliografiske detaljer
Hovedforfatter: Shimp, Terence A. (Author)
Format: Bog
Sprog:English
Udgivet: Fort Worth, Tex. Dryden Press c2000.
Udgivelse:5th edition.
Fag:
Marketing.
Advertising.
Marketing > Management.
Communication in marketing.