Shimp, T. A. (2000). Advertising promotion: Supplemental aspects of integrated marketing communications (5th edition.). Dryden Press.
Chicago-referens (17:e uppl.)Shimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. 5th edition. Fort Worth, Tex: Dryden Press, 2000.
MLA-referens (9:e uppl.)Shimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. 5th edition. Dryden Press, 2000.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.