Cita APA (7th ed.)

Shimp, T. A. (2000). Advertising promotion: Supplemental aspects of integrated marketing communications (5th ed.). Dryden Press.

Cita Chicago (17th ed.)

Shimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. 5th ed. Fort Worth, Tex: Dryden Press, 2000.

Cita MLA (9th ed.)

Shimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. 5th ed. Dryden Press, 2000.