Citace podle APA (7th ed.)

Zeithaml, V. a., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm (2nd ed.). McGraw-Hill.

Citace podle Chicago (17th ed.)

Zeithaml, Valarie a., a Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. Boston: McGraw-Hill, 2000.

Citace podle MLA (9th ed.)

Zeithaml, Valarie a., a Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. McGraw-Hill, 2000.

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