APA (7th ed.) Citation

Zeithaml, V. a., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie a., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. Boston: McGraw-Hill, 2000.

MLA (9th ed.) Citation

Zeithaml, Valarie a., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. McGraw-Hill, 2000.