Citazione Stile APA (7a Edizione)

Zeithaml, V. a., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm (2nd ed.). McGraw-Hill.

Citazione stile Chigago Style (17a edizione)

Zeithaml, Valarie a., e Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. Boston: McGraw-Hill, 2000.

Citatione MLA (9a ed.)

Zeithaml, Valarie a., e Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. McGraw-Hill, 2000.