Readings in strategic marketing analysis, planning, and implementation

Readings in strategic marketing analysis, planning, and implementation

Detaylı Bibliyografya
Diğer Yazarlar: Weitz, Barton A., Wensley, Robin
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Chicago Dryden Press c1988.
Konular:
Marketing > Decision making.
Marketing > Management.