Readings in strategic marketing analysis, planning, and implementation

Sonraí bibleagrafaíochta
Rannpháirtithe:	Weitz, Barton A., Wensley, Robin
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Chicago Dryden Press c1988.
Ábhair:	Marketing > Decision making. Marketing > Management.