Marketing engineering computer-assisted marketing analysis and planning

Marketing engineering computer-assisted marketing analysis and planning

Podrobná bibliografie
Hlavní autor: Lilien, Gary L.
Další autoři: Rangaswamy, Arvind
Médium: Kniha
Jazyk:English
Vydáno: Reading, Mass. Addison-Wesley c1998.
Témata:
Marketing > Data processing.
Marketing > Decision-making > Data processing.
Marketing > Decision-making > Mathematical methods.