Marketing engineering computer-assisted marketing analysis and planning

Marketing engineering computer-assisted marketing analysis and planning

Dades bibliogràfiques
Autor principal: Lilien, Gary L.
Altres autors: Rangaswamy, Arvind
Format: Llibre
Idioma:English
Publicat: Reading, Mass. Addison-Wesley c1998.
Matèries:
Marketing > Data processing.
Marketing > Decision-making > Data processing.
Marketing > Decision-making > Mathematical methods.