Marketing engineering computer-assisted marketing analysis and planning

Marketing engineering computer-assisted marketing analysis and planning

Bibliografiske detaljer
Hovedforfatter: Lilien, Gary L.
Andre forfattere: Rangaswamy, Arvind
Format: Bog
Sprog:English
Udgivet: Reading, Mass. Addison-Wesley c1998.
Fag:
Marketing > Data processing.
Marketing > Decision-making > Data processing.
Marketing > Decision-making > Mathematical methods.