Marketing engineering computer-assisted marketing analysis and planning

Marketing engineering computer-assisted marketing analysis and planning

Détails bibliographiques
Auteur principal: Lilien, Gary L.
Autres auteurs: Rangaswamy, Arvind
Format: Livre
Langue:English
Publié: Reading, Mass. Addison-Wesley c1998.
Sujets:
Marketing > Data processing.
Marketing > Decision-making > Data processing.
Marketing > Decision-making > Mathematical methods.