Marketing engineering computer-assisted marketing analysis and planning

Marketing engineering computer-assisted marketing analysis and planning

Bibliografske podrobnosti
Glavni avtor: Lilien, Gary L.
Drugi avtorji: Rangaswamy, Arvind
Format: Knjiga
Jezik:English
Izdano: Reading, Mass. Addison-Wesley c1998.
Teme:
Marketing > Data processing.
Marketing > Decision-making > Data processing.
Marketing > Decision-making > Mathematical methods.