Marketing engineering computer-assisted marketing analysis and planning

Marketing engineering computer-assisted marketing analysis and planning

Bibliographic Details
Main Author: Lilien, Gary L.
Other Authors: Rangaswamy, Arvind
Format: Book
Language:English
Published: Reading, Mass. Addison-Wesley c1998.
Subjects:
Marketing > Data processing.
Marketing > Decision-making > Data processing.
Marketing > Decision-making > Mathematical methods.