Marketing engineering computer-assisted marketing analysis and planning

Marketing engineering computer-assisted marketing analysis and planning

Opis bibliograficzny
1. autor: Lilien, Gary L.
Kolejni autorzy: Rangaswamy, Arvind
Format: Książka
Język:English
Wydane: Reading, Mass. Addison-Wesley c1998.
Hasła przedmiotowe:
Marketing > Data processing.
Marketing > Decision-making > Data processing.
Marketing > Decision-making > Mathematical methods.